Automotive Interior Cost & Weight Reduction Research

EngineeringProduct Design & DevelopmentResearch

Problem Statement

The customer engaged with DISHER to identify new materials and applications to lower both  the cost by and the weight of interior automotive components by 40%.

Research & Methodology

DISHER Researchers employed primary research methodology including surveys, interviews, and three Whiteboard Workshops to gather cross-industry and multi-disciplinary insights, material ideas, and advanced manufacturing process ideas.

Secondary research included benchmarking every vehicle at NAIAS and looking at a spectrum of outside industries to discover materials, trends, and designs that could apply to interior automotive applications. A wide variety of innovative and emerging materials and their applications were researched and evaluated for their cost and weight-reduction properties.

Material Benchmarking
Material Benchmarking

Ideate & Design

Industrial Designers created 24 full-system concept playbooks and 13 individual component concept playbooks inspired by the materials and mechanism research collected to reduce cost and weight inside vehicles. Every component and system concept was ranked and plotted on a matrix to see how close they came to the 40% reduction goal in relationship to cost and weight.

Ideation Sketches

Reactions & Final Outcomes

The detailed playbooks and plotted matrix provided tremendous decision-making value to the customer in identifying new materials and applications to lower both the cost and weight of interior automotive components by 40%.

Benchmarking product image

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