Clearly Communicate Your Product Ideas

Created by our Industrial Designer Ben Zuiderveen, this guide is packed with practical techniques to help you bring product ideas to life through sketching. Whether you’re scribbling early concepts on a whiteboard or polishing visuals for a design review, this guide walks you through the core principles of industrial design sketching, grounded in years of real-world experience.

Inside, you’ll find step-by-step drawing techniques, hands-on practice exercises, and insider tips tailored for product development teams. Use it as a working guide to improve your confidence, speed up collaboration, and help others visualize your ideas more clearly.